Taylor Swift tickets gone wrong
November 19, 2022
On Nov. 1, Taylor Swift announced her Eras tour. This was the first time Swift has toured since her Reputation tour in 2018. This tour is incredibly special because Swift is performing songs from her 10 albums. Swift announced that she would be hosting a presale for tickets, beginning on Tuesday, November 15th. This was due to people reselling her tickets for insane prices on second markets.
The process for the presale went as followed: Click the registration link in Swift’s Instagram bio. Put in your name, email and Ticketmaster account. Once this was done, you were all set. Two million verified fans got waitlisted to the presale. Although this seems like a fairly easy process, there were many troubles.
During the process, Ticketmaster crashed many times due to the high demand. Many fans had to wait hours just to register. The troubles did not stop there. One and a half million fans were given the opportunity to buy tickets. During the presale, fans had to wait for hours just to get into the queue. Once they were in the queue, Ticketmaster kicked them out and put them at the back of the line.
“I signed up for the presale a week ago and then I got a presale code during 7th period,” junior Sydney Nguyen said. “The next day in 3rd period I had to wait behind two thousand people in the queue. I was about to check out, but Ticketmaster crashed and put me back in the queue. It was so frustrating. I did eventually get tickets behind the stage. It was a very stressful experience.”
Due to extreme high demand, tickets were sold out and fans were unable to buy tickets. According to Ticketmaster, the staggering amount of bots as well as fans who didn’t obtain the presale code drove unprecedented traffic on their site. There were a total of 3.5 billion system requests.
As of today, the highest priced ticket available is for the New Jersey show. It is on Stub Hub for $35,000 if you’re interested. The Eras tour broke a Ticketmaster record as over two million tickets were sold in 24 hours. It is a shame that not all of Swift’s fans got to buy tickets as a result of technological issues.